News

Output Sports has appointed specialist fitness and physical activity communications agency, Brand Chatter Limited to support its global expansion into the gym and wider fitness market as it introduces its expertise in elite sports performance to multisite operators, independent facilities, coaches and personal trainers.

The appointment comes at a time when the boundaries between fitness and sport are becoming increasingly blurred. The rapid growth of fitness racing, exemplified by HYROX, reflects a wider shift towards more purposeful, performance-led training, with consumers increasingly looking to measure progress, test themselves and train towards specific goals. Output Sports is positioning itself at the forefront of this evolution, bringing the sophisticated performance technology already used in elite sport to a much wider fitness audience.

Already well established across high-performance sport, Output Sports provides coaches with objective performance data that empowers more informed training decisions, demonstrates progress and ultimately drives better performance outcomes. Its technology is trusted by organisations such as England FA, HYROX365, Arsenal FC, Irish Rugby Football Union, the University of Colorado and MLB’s Texas Rangers, alongside leading performance coaches and many sporting institutes around the world.

At the heart of Output’s technology is velocity-based training (VBT), which uses real-time velocity data to help coaches understand how athletes are responding to training, set appropriate targets and improve training intent. Its portable sensor can be used across a range of exercises, making sophisticated performance measurement accessible without the complexity traditionally associated with VBT.

Output Sports believes there is significant potential to take this approach beyond elite sport, giving coaches working on gym floors in health clubs, personal training studios and leisure facilities access to the same data-driven approach used in high-performance environments.

Katie Lewis, Director at Brand Chatter, said: “Output Sports has built an incredibly strong reputation in elite sport, where coaches need reliable, meaningful data to help athletes squeeze every ounce of success out of the training. We will now help the brand expand its reach into the fitness sector, creating new opportunities for coaches and instructors to provide performance driven, data-led training schedules that deliver proven results.”

Hannah Lewin, Head of Marketing, Output Sports, adds: “Today’s gym-goers are incredibly tech savvy. With the rapid growth of wearable technology, people are becoming increasingly accustomed to having access to data about their health, fitness and performance, and are beginning to expect that same level of insight from coaches.

“For us, technology will never replace the human element of coaching. Our focus is on helping coaches deliver a genuinely human-to-human service, supported by credible, meaningful data that enhances the experience and helps people achieve better performance outcomes. That is the opportunity we see in the commercial fitness market, combining the expertise and relationship-building skills of great coaches with the kind of performance technology that has already proved its value in elite sport.”

Brand Chatter begins its partnership with Output Sports this month [August 2026]. For more information about Output Sports, visit: outputsports.com